BENGALNATIONDAILY

Some words draw on experiences that persist across the generations and that cross most cultural boundaries. They express many of the needs , and can be especially useful for diverse groups. Among them is a set of metaphors that seem especially powerful and popular in speeches. These metaphors connect their particular, time bound subjects with timeless themes: With light and darkness, storms, the sea, disease, war, the impulse to build, the family, and space. They tap into the human experience. A brief look at three of these metaphors demonstrates their potential power in communication.
Light and Darkness. From the beginnings of time, people have made negative associations with darkness. The dark is cold, unfriendly, and dangerous. On the other hand, light brings warmth and safety. It restores one’s sense of control. When speakers use the light-darkness metaphor, they usually equate problems or bad times with darkness and solutions or recovery with light.